My colleague Chris Goodman, a developer friend of mine, posted the following yesterday via Facebook on the failure of tech folks and tech organizations to take lessons from the Apple UX approach. Great rant, solid points and a quick read. Check out the post here or view the screen cap below.
This video gives you a clear, simple path to connecting the needs of customers and end-users — who aren't always the same — to measurable evidence that your UX improvement efforts are working.
ENROLL IN UX 365
My bestselling book Think First details my no-bullshit approach to creating successful products, powerful user experiences and very happy customers.
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Check out the latest episode of my Making UX Work podcast — featuring folks just like you doing real-world UX work in the trenches.