In a perfect world, you’d be able to spend a week or two with a large number of users, digging deep into their obstacles and challenges.

In a perfect world, you’d have the time to examine every facet of use and the contexts they operate in, leaving no stone unturned.

But you and I don’t live in a perfect world, do we?

What really happens is — if we do get any face time at all with users — the time we have to operate in is minimal. Of the questions you’d like to ask, you only have time for maybe 3 of them. And sometimes, when 15 minutes is the length of your visit, you can ask just one.

So that one question better be good.

No pressure, right?

In this week’s episode of Tuesdays with Joe I’ll share my “one question” and explain why, even when you do have all the time in the world, it’s the most IMPORTANT question you can ask.

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