3 FREE BONUSES when you buy Think First today!
My goal is to make this book a New York Times bestseller. And if you help me do that, I’ll give you 3 bonuses that my clients would ordinarily pay to receive, worth $600. For one week only you’ll get them for free when you buy Think First.
Just fill out the short form below to be notified on all book launch news and ensure you get your FREE bonus UX training materials! And you can check out descriptions of each bonus below as well.
3 FREE bonuses to help you deliver great UX.
UX Audit Workbook: a guide for evaluating sites, apps + systems *FREE*
When a product already exists and needs to be updated or reimagined, the UX Audit is your best friend in the world.
Casting a critical eye to everything from content to labeling to navigation to layout and well beyond is always the first thing you should do.
Before anyone comes up with a wish list of new features and functions. Before any design or prototyping exploration happens.
Think first. Design next.
This workbook is a ready guide to evaluating the User Experience of any digital product that’ll help light the way to UX improvement.
User Interview Cheat Sheet: questions to ask B2B and B2C users *FREE*
Asking the right questions starts with the actual form of the questions you ask. Along with having good reasons for asking them in the first place.
Are there other questions you can ask? Sure — hundreds, in fact. But in the majority of circumstances, no one has the time (or the budget) to ask or answer all of them.
So I’ve learned to focus on the questions that deliver the most valuable information back to the team. Questions that focus on the underlying causes of most UX problems. That’s what you’ll find in this cheat sheet.
I hope this helps you uncover great insights.
Value Made Visible: timeless principles for great UI design *FREE*
I was first exposed to the principles you’ll find here more than 30 years ago. We didn’t even call it UX then, by the way — the term didn’t exist. We just called it design.
I started out as a print-based designer, and all I really did when I moved to UI design and UX work a few years later was to apply these same principles of good design that I was taught, and which I used for print work.
These same rules governed every design project I’ve ever undertaken — and that’s thousands of them.
As I think you’ll see here, trends come and go — but anything that’s worthwhile has a very long shelf life.
And, of course, you’ll get my step-by-step roadmap for delivering great UX, Think First.
I truly believe Think First is unlike any other book on the subject of UX strategy and design.
I didn’t want to write yet another book that covers the narrow, tactical pieces of the design process. Why? Because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It’s everybody’s business. Think First walks you through everything that must be considered to create great UX — and gives you a roadmap to make it happen.
Think First details my no-nonsense approach to creating successful products, powerful user experiences and very happy customers. I share countless lessons learned from my 26 years as a UX consultant to Fortune 500 and 100 organizations — including a few I’ve learned the hard way 🙂
What you’ll learn
You’ll find step-by-step methods and straightforward, jargon-free advice that can be applied to anything you’re designing or building. Here are just some of the things you’ll learn:
- Simple user research methods that anyone can perform —
even if you’ve never done research of any kind. - The right questions to ask stakeholders and users at the outset
of any (and every) project. - The 3 crucial questions you must ask of every client, every time.
- How to tell the difference between what people say they need
vs. what they really need. - A better, simpler way to generate meaningful UX requirements
at the outset of the project. - How to figure out what features and functions will result in great UX and deliver value to both users and the business.
- How to avoid scope creep and the never-ending project scenario.