Pick My Brain #001: Creating Personas

Today’s question comes from Jérôme Lacroix, who hails from the great city of Quebec: Q: I was listening again to your Udemy course, and I was wondering where you see the persona creation process exactly? Do you create them after interviewing, or after you...

Want Better UX? Think Like Disney.

“Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved.” – Walt Disney It’s a pretty safe bet that ‘ol Walt never used the terms Usability or UX. But that’s exactly what...

Case Study: Mobile Marketing FAIL

Like a lot of people, I’ve been thinking that I really need to start exercising. And like a lot of people, I’ve been putting it off since Ronald Reagan was President. Regardless, as I get older, the daily aches and pains have intensified to the point where...