MADExpo 2012 | Thank You!

First, thank you all so very much for attending my sessions on Thursday and Friday — I truly enjoyed being with you and I hope you found the time valuable. We had a full house for both sessions, everyone seemed very into it and the questions and discussions afterward...

4 Reasons Focus Groups Don’t Work

Focus groups don’t work. Ever. One of my favorite stories, as told by fellow evangelist Guy Kawasaki, illustrates this point perfectly. Remember when the boom box first came out? Bright colors all around – bright blue, yellow, orange and hot pink. Those color options...

Expanding the definition of UX

Just finished reading a tremendous article by the always brilliant Kristina Halvorson for Interactions magazine titled Intentional Communication: Expanding our Definition of User Experience Design and felt compelled to share. Just like the profession of design has...

Why Businesses Need UX Strategy

A significant chunk of revenue for most businesses flows through some flavor of transactional experience via computing – a scenario where there’s no face-to-face contact, no opportunity to persuade through traditional means. Your product, your app, your web site...

Automotive UX Fail: Chevy’s gas gauge

I recently purchased a used Chevy HHR. Big fan of the styling, the retro exaggerated fenders, the throwback style of the wagonesque shape. To me it manages to be retro and modern at the same time. Great gas mileage, lots of room inside for storage. All the interior...