Simple Steps to Reduce Visual Clutter  *FREE download*

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What you’ll find inside

Everything a user sees onscreen does one of two things. Each element either:

  1. Illuminates the path to their desired outcome and helps them get there easily, or
  2. Serves as an obstacle standing between them and what they hope to find and accomplish.

The difference between these two outcomes is heavily dependent on the amount of visual clutter the person has to contend with at each step.

What designers and developers often lose sight of is the fact that to users, the UI is really just a means to an end — and that end is infinitely more important to them than the methods by which they arrive there. In this case, the destination really does matter a great deal more than the journey.

So if the destination matters most, then it’s up to us to make sure the journey is clearly lit and well-marked. It’s our job to make the path to follow — and the necessary actions to be taken — made obvious and understandable.

The 4 steps outlined in these pages aren’t grand gestures; there’s no overhauling the look and feel of the UI, no radical changes to styling or layout.

Instead, what I offer you here is a series of small adjustments that — when combined — make a monstrous improvement in usability and user experience.

A sign I keep in my office bears the words, “there’s no such thing as small change.”

I couldn’t agree more.

It’s my hope that this book serves as your guide to creating small — but meaningful — change in your work.