User Interview Cheat Sheet 
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What you’ll find inside

The User Interview Cheat Sheet is my guide to asking great questions. And more importantly, asking the right questions — the ones that uncover the kind of insights that give you clues into what’s really going on behind the scenes.

The ones that get you past what people say they want or need or don’t like, and into the heart of their actual behaviors. 

Because the software may very well suck — but if there’s a process or policy in place that doesn’t allow that person enough time or give them the right data to do their job, that’s the real issue. And if you don’t know this is an issue, the person and the organization will still have the same problem after the redesign launches or your engagement is over.

Not only is that bad for the organization, it’s bad for you too, because in the organization’s eyes they’ve just invested a great deal of time and money on… well… nothing.

Are there other questions you can ask? Sure — hundreds, in fact. But in the majority of circumstances, no one has the time (or the budget) to ask or answer all of them.

So I’ve learned to focus on the questions that deliver the most valuable information back to the team. Questions that focus on the underlying causes of most UX problems. That’s what you’ll find in this cheat sheet.

I hope this helps you uncover great insights — GIVE GOOD UX!