This video gives you a clear, simple path to connecting the needs of customers and end-users — who aren't always the same — to measurable evidence that your UX improvement efforts are working.
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My bestselling book Think First details my no-bullshit approach to creating successful products, powerful user experiences and very happy customers.
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Check out the latest episode of my Making UX Work podcast — featuring folks just like you doing real-world UX work in the trenches.
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