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Learn my simple, straightforward process to helping product teams, stakeholders and clients design and deliver great UX.

Think First is my roadmap for UX success — these are the exact methods I’ve used for 29+ years.

Think First contains proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to anything you’re designing or building. Inside you’ll find:

• Practical & realistic scenarios. I give you real-world examples of how to create UX strategies for digital products that ensure success (along with what not to do).
• Foundational UX ideas. I explain core concepts and timeless principles of UX in a conversational and easy-to-read style.
• Patterns, approaches and tools. I share the tools and methods I’ve used with Fortune 500 and 100 companies for nearly three decades.

UX doesn’t have to be hard — Think First is proof.