No matter the industry, niche or product type, a core component of developing solid UX and product strategy is asking three crucial, universal questions. In this seven-part video workshop, I’ll show you what those questions are — and more importantly, how to get the kind of answers you need. Here’s the first in the series:

Years ago I attended an Adaptive Path seminar where the presenter introduced three critical questions tied to improving UX and ensuring the final product is valuable to people. I became a believer on the spot, taking furious notes, and I have insisted on asking these same questions of my clients for the last 26 years.

Whether you’re building something from the ground up or redesigning an existing product, there are three critical questions that you must get answers to in order to deliver positive UX of any kind.

Join the Conversation

The best part of writing Think First, my blog posts and speaking engagements is the conversations that they spark. I learn as much from others as they hopefully learn from me. In that spirit, I’d like to know what you think:

In your experience, what questions should be asked at the start of a project — but aren’t?

Share your answer with me on Facebook, Twitter, or LinkedIn.

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If you’d like to get more advice from me every month on topics like this — in the form of training videos, full-length courses, e-books, downloadable templates and more — check out my NEW online school, the UX 365 Academy. Every month I publish new content, and you also have access to every course, book and training video I’ve ever created — some of which have never been published online before now.

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